SoundKontrols

Rane Corporation, founded and incorporated in 1981 in Washington State, is a privately held company. The owners all previously worked together in middle management positions at Phase Linear Corporation, a high-end consumer electronics company. With this background, they pooled over 40 years of combined audio experience to create Rane Corporation. Owners became separate department heads based upon their expertise. This organization created an unusually strong structure, since all department heads had a unique owner’s perspective in making it succeed.

The company name was selected from an anagram created from the common letters of the first and last names of the original founders. This particular anagram was selected because it was short, easy-to-say and remember, and they liked the double-entendre possibilities implying wet-links to the Northwest.

The essential ingredients in Rane’s successful philosophy are knowledge, integrity, pride and common sense. At Rane, people learn to treat people the way they would want to be treated, to design & build products the way they would want theirs designed & built, and that when something goes wrong, you react quickly and decisively to correct it. It is an old fashioned, common sense way to run a business, based on mutual trust and respect.

Rane started out with four products aimed at small bands, designed to make their live performances better. At the forefront was a unique 12-input, 6-output matrix mixer (MM 12) used to create six different monitor mixes for driving stage monitor speakers. The idea was to help performers hear themselves better. Up to that time, either the small group had no monitors at all, or they were all driven by the same mix. What Rane provided was new, compactly designed, affordable tools to help solve the many problems of on-stage monitoring. Complementing the matrix mixer was the industry’s first 6-channel power amplifier (MA 6), and a companion 6-channel headphone amplifier for rehearsal (HC 6). The fourth initial product was a unique combo unit, consisting of a 1/3-octave graphic equalizer and a simple realtime analyzer (RE 27), aimed at giving the performing musician a handy, easy-to-use tool for improving their sound in all venues. In doing all this, Rane established a new price-point for performance, quality and reliability. Rane products were priced well below the top high-end equipment yet outperformed and outlasted them, but were still priced significantly above the low-end products — thus creating a new middle ground.

A noteworthy testament to Rane’s design significance and reliability reputation, is that in their first two years of production, Rane designed and shipped eight new products — four of which are still in production today.

Rane Corporation today is an established innovator in providing problem-solving professional audio tools, affordably priced, with unequalled reliability.

SoundKontrols is an Authorized Dealer for Rane DJ Products.